An Image Is Worth Thousands of Words!

Double your SEO results by referencing your Images as well as your text.Power of Visuals

You know I advocate adding images to your blog posts right?  And of course, if you post it it is content that can draw search spiders to your content. So don’t stop with your blog.  All of your social media content should be accompanied by an image.

To help with manipulating your images for each site click the image below

for an infographic by LunaMetrics.Social Media Image Size Guide

 

Newsjacking: Is It Legal And Should Your Co. Do It?

ANSWER: YES and YES!

Newsjacking

Ride the Wave of the
Latest Headlines!

Though the term Newsjacking sounds criminal, it is not, nor is it a bad thing to do. Quite the contrary.

Newsjacking is when marketers ride the wave of existing demand associated with breaking news for increased SEO exposure.

However, talking about the Syrian crisis without making any connection to your audience or their connection to your brand, is just a waste of time and space.  Most businesses won’t have difficulty finding a link to breaking news that relates to their offering.

Using the Syrian reference: If you conduct business in that region or you’re in/service an industry heavily impacted by slight shifts in the crude oil prices, making a link is relatively easy.

Just remember these rules:

  • Serve the reader’s desire for news, facts and opinion while relating your offering to their world
  • Pay attention to  the keywords being searched for in a particular breaking news story
    • Research both the pros and cons of the breaking news’ subject matter for how it may impact your audience.
    • Does the nature of the “link” enhance your brand?
  • Syndicate your content quickly to be found when other news organizations search for sources.

Your Content Editing Checklist!

Never shoot yourself or your content in the foot!

Here is a helpful tool from our friends at Hubspot for preparing your content to go live.

Checklist

Link to Checklist
in WORD format

You’ve researched your topic, conducted background checks on the data and you are confident in the benefit it will bring your target audience. You are ready to PUBLISH! Not so fast. Have you run through your editorial checklist? Here is Pamela Vaughan’s Editorial Checklist to review for every piece of content you publish.

Now let me go back and look for all the things I missed the first time through the list. That leads me to the 10th commandment of the editorial Checklist:

Get another person/set of eyes to review the content against the list. We are sometimes blind to the obvious in our own work.