How To Improve Odds of Surviving a Heart Attack

I am not a doctor. I didn’t even stay at a Holiday Inn Express last night. But I don’ t think it will hurt for me to post and share this slide show.  Watch the attached slide show on what to do (in addition to seeking assistance) if you are by yourself and think you are having a heart attack.

PDF Link   Click full screen just above slides for a better view.

Have a safe weekend and GO FLYERS!!

Referrals Are Better Than Gold

The smartest and most efficient way to generate prospects is with referrals. Once you have defined your target and your brand, I would turn my focus towards building a strong referral engine/platform.  The cost of obtaining sales from within your current clientele is said to be 1/6th the cost of generating new prospects that convert to clients.

Once again, Geoffrey James has done a nice job of defining the referral process as 6 key steps, summarized below:

  1. Understand the concept
  2. Ask for it, but only when you have earned the right
  3. Go the extra mile to earn that right
  4. Confirm you have earned that right by asking for testimonial
  5. Ask for an action not a name/contact info
  6. Follow up like never before. Not doing so has a bad ripple effect

Full Article: http://blogs.bnet.com/salesmachine/?p=9979&tag=col1;post-9979

Earn the business buy delivering value, then ask for more…

The Power of Video Testimonials

I am a big believer in the value and use of testimonials. And if you really want to see this marketing power tool produce results, deliver the sentiments of your raving fans via video.

As if you didn’t already know, here is a list of the top 5 justifications for their use as well as 10 tips to push a client’s testimonial to its maximum value:

http://tinyurl.com/Power-of-Testimonials

Fishing In The Wrong Stream

Targeting and Segmentation

I just receive an exquisite marketing piece in the mail for what looks like the ultimate fishing getaway vacation package.  The 2-pocket binder with pull-out catalog is almost as breath taking as the photos in the mini catalog of activities. It is a great looking $12-20 piece on what looks like a extravagant fishing trip…The only problem is, I don’t fish.

My first thought was how did I get on their mailing list? 2nd, who segments their list?  Once you have defined your niche and your target. Segment that target down as narrowly as you can.  Sure you are free to sell to and hopefully retain anyone who sniffs you out, but please only target and go after those who fit the profile of your ideal prospect.

If you you refrain from shot gun advertising, you should see improvement in ROI, response rates and conversions.  And ultimately, isn’t this where you want to be investing you precious resources?