Keeping up with the Jobs, Gates, Googles of the sales world.
Following up on my last post, as to how Customer Service has been impacted by the internet. Now we will look at how sales is changing. In this article, Geoffrey James discusses how acquiring leads is evolving:
Internets impact on lead generation.
It isn’t good enough to say your good.
Check out the following post, by Anthony Iannarino, which reflects the NEW power afforded to the Voice of the Customer and how we must respond. “Good Customer Service” isn’t good enough. Especially, if you want to do more than simply survive. And just saying so never was!
The old adage Do a good job and they will tell 2. Do a bad job and they will tell 20, still applies. However, now you must add in the exponential factor of the internet. Research from Deloitte suggests that 82% of purchase decisions are influenced by the new form of Word of Mouth reviews.
Today’s minimum is “Consistently Great Customer Appreciation!” Not from just the sales team, unless of course everyone in your organization recognizes they are ALL part of the same team. One needs to stay in front of this curve by first, offering the type of service that others will praise, then communicating the accomplishment of reaching this goal.
Customer appreciation starts at the top and doesn’t end when the product goes out the door. Anthony Iannarino offers a great list of where and how to substantiate, that you do in fact appreciate your customers and they intern value that they are appreciated.
12 Most Useful and Convincing Proof Providers
To start your day/month/quarter off on a positive note… Quotes from Abraham Lincoln.
Always bear in mind that your own resolution to succeed is more important than any other.
Be sure you put your feet in the right place, then stand firm.
Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.
Am I not destroying my enemies when I make friends of them?
I do not think much of a man who is not wiser today than he was yesterday.
Give me six hours to chop down a tree and I will spend the first four sharpening the axe.
Everybody likes a compliment.