Change Your Language – Change Your Approach.

Just as the title of this post is not specific, neither is the application. The context of this article focuses on marketing (the ball field I call home) and therefore relevant to myself and other marketers. However, anyone can use the content as a guide on how to apply to their own playing field*.

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I enjoyed this article and thought you would as well:

http://blogs.hbr.org/cs/2012/05/marketing_needs_a_new_metaphor.html

 Key take away:

  • Stop using the language, mentality and approach of warfare to convey, derive or deliver your strategies
  • The wired world seeks a kinder gentler path to “connecting” with products, vendors and experts
  • Pull versus push marketing requires the language of embrace, appreciate and shared purpose 

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Let me know what you think. Share your thoughts.

* Notice, I used the term playing field rather than battlefield to soften the imagery?

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