What To Look For Post Cyber-Monday

The power of Social to influence on-line buyers.

TRUSTI saw this list of Data points and thought I would share.  Do any surprise you? After the #s come out for Cyber-Monday, see if they corroborate these stats. What, if any, adjustments will you make moving forward?

1. Consumers are 71% more likely to make a purchase based on social media referrals (Hubspot)

2. Social networks influence nearly 50% of all IT decision makers (LinkedIn – learn more at TechConnect ’12)

3. Out of 53% of consumers who said they use Twitter to recommend companies or products in their Tweets, 48% bought that product or service (SproutSocial)

4. Twitter is the #1 online channel for influencing purchasing decisions surrounding electronics (Mashable)

5. 15,100,000 consumers go to social media channels before making purchase decisions (Knowledge Networks)

6. 49% of consumers use Facebook to search for restaurants (Mashable)

7. 74% of consumers rely on social networks to guide purchase decisions (SproutSocial)

8. 58% of Facebook users expect offers, events or promotions when they become fans (Hubspot)

9. Facebook is the most effective platform to get consumers talking about products (SproutSocial)

10. Facebook is the #1 online channel for influencing the purchase of baby products (Mashable)

11. 79% of consumers like a Facebook company page because it offers discounts and incentives (Forbes)

12. 44% of automotive consumers conduct research on forums (Mashable)

13. 38,000,000 13 to 80 year olds in the U.S. said their purchasing decisions were influenced by social media (Knowledge Networks)

14. 81% of US respondents indicated that friends’ social media posts directly influenced their purchase decision (Forbes)

15. As of June 2011, there were 213,000,000 fans of Facebook Pages (Mashable)

16. 32.5% of women say they’re influenced by special offers on Facebook vs 29% on Twitter (Business2Community)

17. 78% of respondents said that companies’ social media posts impact their purchases (Forbes)

18. Moms are 45% more likely than other women to say they made a purchase from a recommendation on social (MarketingProfs)

19. 70% of active online adult social networkers shop online, 12% more likely than the average adult internet user (Nielsen)

20. 44% of social media savvy women said their trusted/favorite blogger influences their purchasing decision (Business2Community)