Its Easier To Sell When You Connect With Your Target’s Emotions.

The emotional significance of colors on the sales process.

HeartsDid you ever ask yourself, “Why is pink and red the color of valentines day?” Well I am glad you asked. Their is an emotional connection associated with each and every color. Dating back to my days selling LCD panels and the introduction of presentation software, I have been preaching the importance of properly deploying color in order to give ones message the right tone. In some cases, the right color can provide that added push to bring the message home for your audience.

Nickname : Green

If your goal as a sales person or marketer is to connect with your target audience shouldn’t you carefully consider your color choices? (Rhetorical…Of course you should!) Brian Morris does a nice job in connecting the dots between colors and their relationship with your audiences emotions 10 Colors That Increase Sales and Why.

What does a gold band say to a girl?


What do you think of when you see the sparkle of gold?


Your New Sales Force: The Marketing Department

Is Marketing the “New Sales”?

Meet your new sales rep.

Here is a great article, Marketing Is The New Sales by Craig Valier of The MX Group. He had me with his opening line, one I use often with prospects, “Selling is not rocket science.”

Craig highlights:

  • The similarities and shift in roles of the sales rep to the marketer
  • Develop relationships through the sharing of information as content
  • Meet your prospects on their unique terms