Your New Sales Force: The Marketing Department

Is Marketing the “New Sales”?

Meet your new sales rep.

Here is a great article, Marketing Is The New Sales by Craig Valier of The MX Group. He had me with his opening line, one I use often with prospects, “Selling is not rocket science.”

Craig highlights:

  • The similarities and shift in roles of the sales rep to the marketer
  • Develop relationships through the sharing of information as content
  • Meet your prospects on their unique terms

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