The emotional significance of colors on the sales process.
Did you ever ask yourself, “Why is pink and red the color of valentines day?” Well I am glad you asked. Their is an emotional connection associated with each and every color. Dating back to my days selling LCD panels and the introduction of presentation software, I have been preaching the importance of properly deploying color in order to give ones message the right tone. In some cases, the right color can provide that added push to bring the message home for your audience.
If your goal as a sales person or marketer is to connect with your target audience shouldn’t you carefully consider your color choices? (Rhetorical…Of course you should!) Brian Morris does a nice job in connecting the dots between colors and their relationship with your audiences emotions 10 Colors That Increase Sales and Why.
What do you think of when you see the sparkle of gold?