Never shoot yourself or your content in the foot!
Here is a helpful tool from our friends at Hubspot for preparing your content to go live.
You’ve researched your topic, conducted background checks on the data and you are confident in the benefit it will bring your target audience. You are ready to PUBLISH! Not so fast. Have you run through your editorial checklist? Here is Pamela Vaughan’s Editorial Checklist to review for every piece of content you publish.
Now let me go back and look for all the things I missed the first time through the list. That leads me to the 10th commandment of the editorial Checklist:
Get another person/set of eyes to review the content against the list. We are sometimes blind to the obvious in our own work.