The latest #s from the Pew Research Report detailing Social Media use.
Is your target audience using facebook and if so, when? Which site is visited more frequently per day; LinkedIn or Twitter?
Though the term Newsjacking sounds criminal, it is not, nor is it a bad thing to do. Quite the contrary.
Newsjacking is when marketers ride the wave of existing demand associated with breaking news for increased SEO exposure.
However, talking about the Syrian crisis without making any connection to your audience or their connection to your brand, is just a waste of time and space. Most businesses won’t have difficulty finding a link to breaking news that relates to their offering.
Using the Syrian reference: If you conduct business in that region or you’re in/service an industry heavily impacted by slight shifts in the crude oil prices, making a link is relatively easy.
Just remember these rules:
The emotional significance of colors on the sales process.
Did you ever ask yourself, “Why is pink and red the color of valentines day?” Well I am glad you asked. Their is an emotional connection associated with each and every color. Dating back to my days selling LCD panels and the introduction of presentation software, I have been preaching the importance of properly deploying color in order to give ones message the right tone. In some cases, the right color can provide that added push to bring the message home for your audience.
If your goal as a sales person or marketer is to connect with your target audience shouldn’t you carefully consider your color choices? (Rhetorical…Of course you should!) Brian Morris does a nice job in connecting the dots between colors and their relationship with your audiences emotions 10 Colors That Increase Sales and Why.
What do you think of when you see the sparkle of gold?
Here is a great article, Marketing Is The New Sales by Craig Valier of The MX Group. He had me with his opening line, one I use often with prospects, “Selling is not rocket science.”
Seth Godin writes about why we love brands.
I want to know what brands you love and why?
Is it a childhood connection or are you trying to make that special connection. Share your thoughts in the comment section.
When Better Biz Dev is in the mode for something a little less sweet…