Newsjacking: Is It Legal And Should Your Co. Do It?



Ride the Wave of the
Latest Headlines!

Though the term Newsjacking sounds criminal, it is not, nor is it a bad thing to do. Quite the contrary.

Newsjacking is when marketers ride the wave of existing demand associated with breaking news for increased SEO exposure.

However, talking about the Syrian crisis without making any connection to your audience or their connection to your brand, is just a waste of time and space.  Most businesses won’t have difficulty finding a link to breaking news that relates to their offering.

Using the Syrian reference: If you conduct business in that region or you’re in/service an industry heavily impacted by slight shifts in the crude oil prices, making a link is relatively easy.

Just remember these rules:

  • Serve the reader’s desire for news, facts and opinion while relating your offering to their world
  • Pay attention to  the keywords being searched for in a particular breaking news story
    • Research both the pros and cons of the breaking news’ subject matter for how it may impact your audience.
    • Does the nature of the “link” enhance your brand?
  • Syndicate your content quickly to be found when other news organizations search for sources.

Its Easier To Sell When You Connect With Your Target’s Emotions.

The emotional significance of colors on the sales process.

HeartsDid you ever ask yourself, “Why is pink and red the color of valentines day?” Well I am glad you asked. Their is an emotional connection associated with each and every color. Dating back to my days selling LCD panels and the introduction of presentation software, I have been preaching the importance of properly deploying color in order to give ones message the right tone. In some cases, the right color can provide that added push to bring the message home for your audience.

Nickname : Green

If your goal as a sales person or marketer is to connect with your target audience shouldn’t you carefully consider your color choices? (Rhetorical…Of course you should!) Brian Morris does a nice job in connecting the dots between colors and their relationship with your audiences emotions 10 Colors That Increase Sales and Why.

What does a gold band say to a girl?


What do you think of when you see the sparkle of gold?


Your New Sales Force: The Marketing Department

Is Marketing the “New Sales”?

Meet your new sales rep.

Here is a great article, Marketing Is The New Sales by Craig Valier of The MX Group. He had me with his opening line, one I use often with prospects, “Selling is not rocket science.”

Craig highlights:

  • The similarities and shift in roles of the sales rep to the marketer
  • Develop relationships through the sharing of information as content
  • Meet your prospects on their unique terms

What Brands Do You Love?

The brand is a story. But it’s a story about you, not about the brand.


Seth Godin writes about why we love brands.

Brands and why we love them.

Brands and why we love them.

I want to know what brands you love and why?

Is it a childhood connection or are you trying to make that special connection. Share your thoughts in the comment section.


When Better Biz Dev is in the mode for something a little less sweet…

Brand that defined a generation

Brand that defined a generation